Betfred Historical timeline

Betfred’s journey from a single shop in Salford to a global betting powerhouse is marked by bold innovations and high-profile acquisitions. 

Historical Timeline

  • 1967: Brothers Fred and Peter Done open their first betting shop in Salford, Greater Manchester, using winnings from a bet on England to win the 1966 World Cup.
  • 1984: Launch of the Lucky 15 bet, a major industry innovation that remains popular today.
  • 1997: The company expands to over 100 shops.
  • 1998: Fred Done becomes the first bookmaker to pay out early, paying on Manchester United to win the Premier League (only for Arsenal to win the title instead).
  • 1999: First major acquisition, purchasing 40 shops from the Demmy Racing Group.
  • 2004: The business is officially rebranded to Betfred. The company also launches its online betting site this year.
  • 2006: Betfred launches one of the industry’s first mobile betting platforms.
  • 2011: Wins the auction to buy The Tote from the UK government for £265 million.
  • 2016: Acquires 322 shops from Ladbrokes and Coral following their merger.
  • 2021: Fred Done steps down as CEO to become Chairman, with Joanne Whittaker taking over the CEO role.
  • 2024–2026: Significant global expansion, establishing a presence in South Africa and the United States, though later scaling back some US online operations in late 2025.

Operational Timelines (Payment & Payouts)

If you are looking for current service timelines for transactions, here are the standard processing windows as of February 2026:

  • Withdrawal Processing: Betfred aims to approve requests within 48 hours.
  • Fastest Methods: Visa Direct and certain E-wallets (PayPal, Skrill) often arrive within 4 to 6 hours.
  • Standard Methods: Bank transfers typically take 2 to 5 working days.
  • Free Bet Credit: Usually credited within 10 hours of a qualifying bet being settled.
Betfred : 2014 – 2016
My time at Betfred, Wigan

Betfred Historical timeline

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Author: Mark Whitfield

Welcome to my site! After graduating in Computing in 1990, I accepted a position as a programmer at a Runcorn based software house specialising in electronic banking software, namely sp/ARCHITECT-BANK on Tandem Computers (now HPE NonStop). This was before the internet became more prevalent and so the notion of enabling desktop access to company accounts for inter-account transfers and book keeping was still quite a cutting edge idea (and smartphones only ever hinted at in Space 1999). The company was called The Software Partnership (which was taken over by Deluxe Data in 1994). I spent 5 years in Runcorn developing code for SP/ARCHITECT for various banks like TSB, Bank of Scotland, Rabobank and Girofon (Denmark) to name but a few. I then moved onto a software house in Salford Quays for further bank facing projects. After a further 23 years in the IT industry and now a Senior IT Project Manager (both Agile and Waterfall delivery), I thought I would echo out my Career Profile in this corner of the internet for quick and easy access.

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